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  • Neon-Ending - Carhartt proyect


    Durante los dos últimos años Alexander Basile ha sido la mente creadora de las campañas de Carhartt Europa, reinterpretando la estética de la linea "Heritage" de la marca, haciendo cada proyecto único y verdadero con su emotiva forma de trasmitir emociones.

    Neon-Ending esta dirigido a la campaña de Spring/Summer 2014, y ha sido rodada en Catania, Napoles y Sicilia, lo que se conoce como el Hollywood de Europa.





    “Why shoot a short film over and over again?

    Trying to create something new. Something pure.

    Like a code… Me in front of the safe… Entering the code o

    Sitting in a car shrouded by heavy rain, writing some thoughts on a sticky note.

    And there you have it; there is nothing more to say. It’s all there:

    It's easy like this, you either have a story or you don’t. If you don't, you can dig and dig; hopefully you’ll find something, some story almost forgotten by most.

    But why should we do that? How I see it, everything is fake when you can ride on it like a pink dolphin through a full moon night at the ocean.

    Or, you tell a story that often that people start to believe you…

    I go for the dolphin ride, a fancy bling bling car, palm trees, blue skies and ice-cream and keep my nice shiny knife in my back pocket. It is waiting for you, I don't care, it doesn't care about you.

    Just want to keep it warm and clean.”

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